Why You Shouldn’t Expect Your Customers To Be Loyal
A few years ago I had the opportunity to interview over 40 people for a panel of customers that I moderated. My intent was to discover what drives their decisions in choosing an auto repair shop, and...
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A Tip For Empowering Your Shop’s Service Advisors
We all know that there are times when your advisors need to provide your customers with legitimate discounts, a rental car, etc., so what the top shop owners do is set a monthly budget of X dollars...
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The Top 5 Reasons Customers Should Choose Your Shop
With first-time callers just a mouse click away from contacting another shop, you will need to ensure that your advisors are at the top of their game when it comes to selling themselves, and your...
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The Key To Converting Callers Into Customers
A study performed at UCLA (University of California Los Angeles), concluded that when it comes to what influences people during a sale, 55% is what the customer sees, 38% is the tonality of the...
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